Shoppoint Rewards releases Nigeriaʼs 2025 Invisible Economy Report powered by verified everyday shopping receipts
(Lagos, Nigeria – February 3rd, 2026) Shoppoint Rewards, Nigeriaʼs leading receipt-snapping and cashback rewards platform, today released its 2025 Invisible Economy Report, an unprecedented analysis of 3 million verified shopping receipts representing an estimated ₦45–₦52 billion in everyday consumer spending across the country.
The report offers a ground-level view of how Nigerian households are adjusting to sustained inflation and cost-of-living pressures, insights that traditional surveys and transaction-level banking data often fail to capture.
Key findings from the 2025 Invisible Economy Report
Based on anonymised receipt data from 85,000+ shoppers across 10 states, with Lagos accounting for 48% of total activity, the analysis reveals clear and consistent spending patterns:
- Groceries remain non-negotiable. Despite price increases averaging 23%, grocery purchases held firm at 36% of all receipts, representing approximately ₦18.7 billion in spending. Food essentials continue to be prioritised above all other categories.
- Eating out becomes the first casualty. Restaurant and fast-food visits declined by 28%, indicating that discretionary spending is under pressure as households shift toward home cooking.
- Price comparison is now standard behaviour. Between 67–72% of grocery shoppers compared prices before purchasing, with 45% switching household brands once prices crossed the ₦5,000 threshold.
- Weekend shopping dominates. 58% of grocery receipts were recorded on Saturdays and Sundays, while bakery purchases peaked on Friday evenings, reflecting preparation for weekend consumption.
- Multi-category shopping trips increase. Active shoppers purchased from an average of
3.2–3.8 categories per trip, with groceries and drinks appearing together in 72% of combined purchases.
Why receipt data matters
Unlike transaction-level banking data, which records how much was spent and where, receipt data shows exactly what was purchased, revealing substitutions, trade-offs, and behavioural changes as household budgets tighten.
Receipts tell a different story from account balances. They show the real choices families make when money is tight, what they protect, what they cut back on, and how they adapt. That is the economy most Nigerians actually live in.
All figures in the report are presented as conservative ranges to account for monthly and regional sampling variation, ensuring defensible and methodologically sound estimates.
Methodology at a glance
- 3 million anonymised receipts analysed
- 85,000+ shoppers across 10 states
- Even monthly sampling throughout 2025
- Category-level aggregation only
- Fully anonymised and NDPR-aligned, privacy-first by design
No personal identities, bank accounts, or individual purchase histories were tracked or analysed.
Who should read this report
The Invisible Economy Report is designed to support:
- Policymakers monitoring cost-of-living pressures
- Brands and retailers adjusting pricing, packaging, and distribution
- Journalists and researchers covering Nigeriaʼs economy
- Consumers seeking rewards and context around shared spending behaviours
Access the full report
The complete interactive Invisible Economy Report: Nigeria, 2025 in Review, including category trends, city-level insights, and time-of-week shopping patterns is now live at:
About Shoppoint Rewards
Shoppoint Rewards is Nigeriaʼs leading cashback and receipt-based rewards platform, helping consumers track everyday purchases, earn rewards, and gain better visibility into their spending. Through aggregated and anonymised receipt data, Shoppoint provides one of the most detailed views of Nigeriaʼs real-world retail economy, enabling insights that support consumers, businesses, and policymakers alike.
