Monday, April 20, 2026Global tech, startups & capital — covered for Africans.
E-commerce platform specializing in performance-based sports gear.
Auto-discovered — editorial review pending
WayUp Sports, founded in 2021 in Egypt, operates an e-commerce platform specializing in performance-based sports gear. It was founded by Omar Afifi, Basma Afifi, and Mohamed Afifi. WayUp Sports will use its new funding to advance its growth through regional expansion, the launch of its private brand, and the enhancement of user experiences on its website and application.
| Date | Round | Amount | Lead |
|---|---|---|---|
| Nov 27, 2023 | — | — |
