Monday, April 20, 2026Global tech, startups & capital — covered for Africans.
E-commerce platform specializing in performance-based sports gear.
Auto-discovered — editorial review pending
WayUp Sports is an Egyptian e-commerce platform founded in 2021 that specializes in performance-based sports gear. It was founded by Omar Afifi, Basma Afifi, and Mohamed Afifi. WayUp Sports received undisclosed funding from Beltone Venture Capital and Index Sports Fund to advance its growth through regional expansion, the launch of its private brand, and the enhancement of user experiences on its website and application.
