Maholla, a South African consumer rewards startup, was founded by Adam Reilly and Jed da Silva. The company rewards users for scanning receipts from any store, whether formal or informal. Rewards include instant airtime, 1Vouchers, and in-app games. Maholla collaborates with consumer packaged goods companies, restaurants, and consumer research firms to provide real-time insights into consumer purchasing behavior. The startup raised $1.5 million in seed funding to expand its platform and strengthen its technical capabilities.
| Date | Round | Amount | Lead |
|---|---|---|---|
| 1 Mei 2023 | $1.5M | — |