The Design Futures Lab 2023 combines the worlds of fashion and new media. The lab allows for the worlds of fashion and immersive technology to merge in a radical exploration of storytelling, world-building, and reimagining futures by combining the skillsets of fashion practitioners and digital technologists. This creative economy project, supported by the British Council #SouthernAfricaArts, offers 12 South African and Zimbabwean content creators an opportunity to develop experiential, provocative and immersive digital narratives about sustainable fashion and design. Benefits include support, partnership with experts, and covered travel costs.